Generra
You may remember Generra in the eighties as the brand that manufactured Hypercolor T-shirts, the heat activated color-changing clothing. Since then the brand was re-launched in 2003, with a whole new design frame of mind. Instead of being the purveyor of a novelty apparel item, the understated and fashionable line is now sold alongside chic names largely due to its focus on amazing quality and fit. It focuses on clean lines and materials with hip styling. This combination of simple silhouettes with quality detailing makes the line incredibly versatile for the girl on the go.
Generra: Popular Products
Zappos.com is proud to offer the Generra - Tie Back Short Sleeve (Lead) - Apparel: Darling and delightfully feminine, blissfully breeze in wearing this beautiful top by Generra. ; Scoop neck. ; Five button placket. ; Banded cap sleeves. ; Waist band with
Generra tees are a comfort to your body, soul, and sense of style.
Add a feminine flare to your wardrobe with this voile camisole from Generra.
The relaxed styling of this soft button-up shirt by Generra can be dressed up or down, depending on your mood.
Add a feminine flare to your wardrobe with this voile camisole from Generra.
Generra combines classic design with vintage inspired, laid-back style.
Generra: What's on Sale
6pm.com is proud to offer the Generra - Leather Shirt Jacket (Dark Graphite) - Apparel: Make your profile pop like a sharp switchblade! You're the leader of the pack wearing this 'Leather Shirt Jacket' by Generra. ; Pintuck pleating on the front and back
6pm.com is proud to offer the Generra - Patent Cropped Leather Jacket (Seal) - Apparel: The future is here and you're wearing it! Look fantastically fierce anywhere on the globe or in the galaxy in this glamorous Patent Cropped Leather Jacket by Generra.
6pm.com is proud to offer the Generra - Double Breasted Shrunken Jacket (Navy) - Apparel: Military-style, cropped sleeve jacket. ; Button and loop closure. ; Adjustable belt on back for adjustable fit. ; Shell 100% Leather. ; Lining 100% Cotton . ; Arm li
6pm.com is proud to offer the Generra - Cropped Shrunken Jacket (Mocha) - Apparel: Shrunken leather jacket with a fashionable, cropped fit. ; Button closure. ; Front patch pockets. ; 3/4 length sleeves with ruching detail. ; Fully lined. ; Professional cl
6pm.com is proud to offer the Generra - Spy Washable Leather (Slate) - Apparel: I spy that you're looking fabulously fly in this Generra Spy Washable Leather Jacket. ; Zig zag outer hemlines. ; Scoop neck. ; Hook and eye closure. ; Rounded front and back
Not only does this two-button blazer by Generra look good, it also moves well due to the soft chambray woven.
